Buniq

Client Adias - Majalengka Project Desain Logo Adias Tour & Travel Activities Brand Architecture, Naming, Identity Building, Image positioning The Brief Launched in 1982, Kaiser Beer was competing well and held 35% of the lucrative Brazilian market... until the introduction of shiny new competitor brands such as Brahma, Sol and Crystal in 1999. By comparison, Kaiser looked tired and quickly became perceived as ‘the beer my father drinks’. Heineken acquired the brand in 2010 and invited Brand Union to help with a major overhaul focused on strategic positioning, a refreshed brand identity, packaging design and on-trade incentives. What we did Launched in 1982, Kaiser Beer was competing well and held 35% of the lucrative Brazilian market... until the introduction of shiny new competitor brands such as Brahma, Sol and Crystal in 1999. By comparison, Kaiser looked tired and quickly became perceived as ‘the beer my father drinks’. Heineken acquired the brand in 2010 and invited Brand Union to help with a major overhaul focused on strategic positioning, a refreshed brand identity, packaging design and on-trade incentives. The Impact Launched in 1982, Kaiser Beer was competing well and held 35% of the lucrative Brazilian market... until the introduction of shiny new competitor brands such as Brahma, Sol and Crystal in 1999. By comparison, Kaiser looked tired and quickly became perceived as ‘the beer my father drinks’. Heineken acquired the brand in 2010 and invited Brand Union to help with a major overhaul focused on strategic positioning, a refreshed brand identity, packaging design and on-trade incentives.